Start By Setting Your Goal

Having a hard time creating your presentation? Always, always, always start by setting your goal for the presentation. What do you want your audience to think, feel, or do differently after your presentation? Spend a little time on this. Once you get this down,the rest falls into place. Be specific. Simply wanting your audience to "know it" will not do. If they know it, then what? Be precise.

This may be common sense, but not common practice. Thoughts?